Superstars
These natural self-starters often get less attention than the ‘squeaky wheels’ – they are performing at a high level, often like to be ‘left alone’ and they seem to deliver the results no matter what the circumstances. Some of these people have career ambition, some do not – but they are a group which we ignore at our peril. They are the lifeblood and the profit stream for the organisation. Coaching for this group can focus on the career aspect, or it may focus on keeping the individual happy, challenged and engaged with the organisation – some investment to keep these people at your organisation is an investment in the future of the company.